How to make the most of your CRM

Building a rapport with customers has never been easier with customer relationship management (CRM) software. You can track contact information, buying preferences, and sales patterns. It’s a must-have for all sales and marketing teams. But if this is the first time you’re using CRM software, try adopting the following best practices. Always update customer information […]

Enhance content through social media

When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you’ll be able to send customers tailor-made content that helps increase conversion rates and sales revenue. Grow your business with social media with these four steps: Identify what’s […]

Steer clear from these types of malware

Did you know that viruses, ransomware, spyware, and trojans are all categorized as types of malware? Having been around for decades, these cyber threats have grown both in number and intensity. Needless to say, it pays to know how each of them works as well as how to protect your business. Viruses Once created to […]

Easily back up and sync with Google’s new app

For many businesses, applications like Google Drive are heaven-sent. They make managing files and photos much easier and safer than manually saving them in external disk drives. That said, backing up all files remains a burden to those who have files stored on several devices and can’t seem to transfer these files onto Google Drive […]

Beware: Nyetya is worse than WannaCry

The cyber community hasn’t fully recovered from the WannaCry ransomware attacks, which struck businesses and organizations in May. Now, a Petya ransomware variant named Nyetya is poised to join its ranks as one of the worst cyber attacks in history. Like WannaCry, its attackers exploited unpatched Microsoft vulnerabilities and demanded a $300 ransom in Bitcoins. […]

Productivity tip: email automation

If you have ever received what looked like a personalized email from a huge corporation, there’s a good chance it was actually written with the help of an email automation platform. Email automation saves time and money while strengthening customer relationships, and contrary to popular belief, it is well within most SMB budgets. What is […]

Your SMB needs these Facebook tools

Facebook is like a Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that 1.8 billion users worldwide are mostly oblivious to? With that in mind, here are four Facebook features you can use to boost your SMB’s social marketing efforts: Audience Insights tool This free […]

Worrying evidence of poor router security

Adding to the list of reasons to outsource your network security to a certified IT provider, a recent CIA leak shows just how vulnerable most network routers really are. Read on to learn why this is such a big vulnerability and what you can do to fix it. The Wikileaks CIA documents For several months, […]

Office 365: Increase ROI with Power BI

It’s rare that business owners have a chance to get move value out of their existing IT solutions without investing more resources in them. But with Microsoft’s latest data analytics platform, business owners can make sure they’re squeezing every last drop of productivity from Office 365, for free. What is Power BI? Released in the […]

How to market SMBs with Pinterest

The waitlist for Pinterest’s latest “DIY Promoted Pins” tool is proof of how eager small- and medium-sized businesses are when it comes to social media marketing. Establishing a solid online presence, promoting corporate content, and driving website traffic at the same time is every business owner’s dream come true. Here are some pointers to keep […]