Blog

Failure to understand your customers’ needs and wants could result in ill-informed marketing strategies. And when your company can’t satisfy their demands, they’ll likely turn to your competitors instead. To prevent this, deploying a customer relationship management (CRM) system can make a world of difference. Here’s a handful of reasons to make the switch. Grows […]

Why do hackers attack? Is it for money, notoriety, or political reasons? As a business owner, you should always try and find out the motive behind an attack to help you determine whether or not you’re a target and what data you need to protect. Let’s take a closer look at four different types of […]

A dissatisfied customer sounding off on a consumer complaint site about how unhappy they are can have serious ramifications to your company’s online reputation. It’s possible for these negative reviews to end up on the first page of your search results. However, businesses can fight back against these websites. Don’t engage site or users directly […]

With advancements in cloud computing, disaster recovery (DR) has become more efficient and affordable than ever. But many business owners still cling to DR myths that can safely be ignored. If you’re uncertain as to how DR has changed and are ready for an update, here are some myths that you ought to ignore.  Tape […]

The Rio Summer Olympics took place years ago, but the hackers who infamously used social engineering to exploit the event are still with us. Although business owners may think that their systems are safe from malware, they may not be prepared for social engineering. This strategy can be used to steal personal information from unsuspecting […]

One point five billion people check Facebook every single day. That’s a lot of potential business for companies that take the time to manage and update their profile. There are lots of ways to simplify social media engagement that don’t require much time or money, but these six are our favorites. Focus on getting comments […]

Keeping your personal and professional information safe from cybercriminals is not easy. It takes constant vigilance and frequent training. There are dozens of simple tools and tips to help people with almost zero expertise stay safe online, but these five are our favorites. 1. Multi-factor authentication (MFA) This tool earns the number one spot on […]

Have you seen folks wandering around, staring at their phone like it was a map pointing to a pot of gold? Or ordering pizza over a Facebook conversation with an awkward cashier? With some creative marketing and structuring, your SMB could be on the other side of those people’s phones. Tech fads are a treasure […]

The bring your own device (BYOD) strategy lets employees use their personal mobile devices to do work for your company from anywhere. This strategy increases efficiency and convenience to your business, but it also brings a number of security risks to your IT infrastructure and data. If you’re thinking of incorporating BYOD in your office, […]

Like all things, business continuity plans are not perfect. They have pitfalls that can result in your business’s failure if not taken into account immediately. Don’t blame it all on the IT guy; often, the way a system is designed can also have loopholes. Here are a few of the reasons why business continuity plans […]