The businesses that benefit most from customer data are not necessarily those collecting the most information. They’re the ones collecting it thoughtfully, protecting it rigorously, and using it in ways their customers would actually endorse. Here’s how to build that kind of data practice from the ground up. Build security in from the start Data […]

Meeting peoples’ wants is a central tenet of business in every industry. To do this, you must collect and analyze customer data. But the means by which you obtain this data cannot be in breach of privacy laws, as that would risk legal, financial, and reputational consequences. By adhering to these five tips, you can […]